A new retailer or distributor is exciting, until the slotting, free fill, promos and deductions show up. Put in your numbers and see what you'd actually keep, how long it takes to earn back what you spend up front, and what to push back on before you sign.
Per unit, the way a shopper buys it.
Margins are worked back from the shelf price.
The discounts you pay for, like scan-downs, TPRs and MCBs.
How big it is and what you pay to get in.
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From what you invoice to what you actually keep.
Send me your numbers and I'll take a look. You'll hear back with the two or three things I'd push back on before you sign. Your results come along automatically, so all you add is your name and email.
Want help with the whole launch, not just the numbers? See the Operations Reset.
The grey numbers and the example are illustrative assumptions, not benchmarks for your category, so use your real ones. This is a planning estimate, not accounting or financial advice. Free fill is counted at your invoice price because that's usually how retailers deduct it. Year-one profit is your ongoing contribution minus up-front costs. It doesn't include your overhead, warehousing or the cost of carrying inventory.