You shouldn't have to carry all of it.
Your business has grown. The decisions are bigger. The moving pieces multiply. And somehow — everything still lands on your desk. ShePG™ partners with founders to untangle operations, support launches, improve Faire performance, and build systems that keep businesses moving forward.
Answering emails, managing relationships, and resolving issues before they escalate.
Reviewing stock levels, following up with suppliers, and planning for what's next.
Preparing retailer meetings, managing marketing, and planning the next launch.
Fixing what's broken, building what's missing, and trying to remember what fell through the cracks.

They grow that way.
One new retailer.
One new launch.
One new employee.
One more spreadsheet.
One more system.
One more decision.
Until one day...
Everything depends on you.
Not because you're doing anything wrong.
Because growth creates complexity faster than most founders can keep up.
That's where ShePG comes in.
Not to replace your vision.
Not to take over your business.
But to create the structure, momentum, and support that lets you lead again.
Because founders should spend more time building the future...
...and less time holding everything together.
Fortune 500 discipline meets startup agility — experience that spans the full commercial lifecycle.
Building the infrastructure that keeps businesses moving, even when the founder steps back.
Comfortable across operations, commercialization, wholesale, sales, and project management.
Deep expertise in retail readiness, Faire strategy, and wholesale channel growth.
From pre-launch planning through post-launch optimization — guiding every stage with precision.
Not a vendor. A strategic partner who shows up, stays close, and cares about the outcome.

Most consultants specialize in one lane — marketing, operations, sales, or wholesale.
Growing businesses don't fit neatly into departments.
One day the priority is a product launch.
The next it's fixing your CRM.
Then wholesale.
Then operations.
Then your team.
That's why I don't stay in one lane.
I step into the business wherever momentum is needed most.
Bringing structure to complexity so nothing important gets lost.
Identifying friction, untangling bottlenecks, and building better systems.
When the business runs better, the founder gets to lead better.
When your business needs another brain, not another task list. I embed as your strategic operations partner — solving real-world problems across every function so your business moves with intention.

End-to-end planning and execution for new product introductions.

Building infrastructure that scales with your business growth.

Untangling your tools and automating the routine so nothing falls through.

Keeping cross-functional work on track from kickoff to completion.
Helping product brands build stronger wholesale businesses. Whether you're new to Faire or ready to scale, I provide hands-on optimization that bridges the gap between traffic and actual orders.

A focused look at what's working and what's holding you back.

Detailed analysis of your brand presentation and buyer experience.

Fixing the gaps between browsing and buying without guessing.

Expert guidance as your wholesale channel evolves and grows.

For more than twenty years, I've helped businesses grow through marketing, sales, commercialization, wholesale, operations, and cross-functional leadership across Fortune 500 companies and startups alike.
What I've realized is this: my favorite work has never been about one discipline. It's always been helping founders build businesses that run better — so they can lead the way only they can.
I meet you where you are. Not where a rigid formula says you should be.
What becomes possible when the operational weight is shared — and you finally have room to lead.
Initiatives that have been stalled for months finally gain traction and cross the finish line.
Infrastructure that scales with you instead of breaking under the weight of success.
Preparation happens before the pressure hits, not in the middle of it.
Fixing what's broken, building what's missing, and trying to remember what fell through the cracks.
Everyone knows what they're responsible for — and what success looks like.
The strategic, visionary work that only you can do — finally gets the attention it deserves.
Everything you need to know before we connect — answered honestly.
I work with emerging and established CPG and product brands whose founders are ready to invest in sustainable growth. If you're wearing every hat and feeling the weight of it, we're likely a strong fit.
Founders who have traction and are scaling — not just starting out. You've proven the concept. Now you need the infrastructure to grow without burning out.
Both. We begin with a conversation to understand your needs — then determine whether an audit, intensive, or ongoing strategic partnership is the right next step.
Faire support ranges from a focused mini-review to comprehensive growth audits and ongoing channel management — tailored to where you are in your wholesale journey.
If you're spending more time managing your business than leading it — let's change that. A single conversation can shift the entire direction of your next quarter.
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