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You built the business

You shouldn't have to carry all of it. 

 

Your business has grown. The decisions are bigger. The moving pieces multiply. And somehow — everything still lands on your desk. ShePG™ partners with founders to untangle operations, support launches, improve Faire performance, and build systems that keep businesses moving forward.

Book a Strategy Call

You're Not Doing Anything Wrong. You're carrying too much.

Inbox & Customers

Inventory & Suppliers

Inventory & Suppliers

Answering emails, managing relationships, and resolving issues before they escalate.

Inventory & Suppliers

Inventory & Suppliers

Inventory & Suppliers

Reviewing stock levels, following up with suppliers, and planning for what's next.

Sales & Marketing

Systems & Operations

Systems & Operations

Preparing retailer meetings, managing marketing, and planning the next launch.

Systems & Operations

Systems & Operations

Systems & Operations

Fixing what's broken, building what's missing, and trying to remember what fell through the cracks.

You don't need another productivity hack. You need more capacity.


Why Shepg

Businesses don't become overwhelming overnight.

They grow that way.


One new retailer.


One new launch.


One new employee.


One more spreadsheet.


One more system.


One more decision.


Until one day...

Everything depends on you.


Not because you're doing anything wrong.


Because growth creates complexity faster than most founders can keep up.


That's where ShePG comes in.


Not to replace your vision.


Not to take over your business.


But to create the structure, momentum, and support that lets you lead again.


Because founders should spend more time building the future...


...and less time holding everything together.

Why Founders Hire Me

20+ Years in Consumer Products

20+ Years in Consumer Products

20+ Years in Consumer Products

Fortune 500 discipline meets startup agility — experience that spans the full commercial lifecycle.

Operations & Systems

20+ Years in Consumer Products

20+ Years in Consumer Products

 Building the infrastructure that keeps businesses moving, even when the founder steps back.

Cross-Functional Leadership

20+ Years in Consumer Products

Cross-Functional Leadership

Comfortable across operations, commercialization, wholesale, sales, and project management.

Wholesale & Faire

Founder Partnership

Cross-Functional Leadership

Deep expertise in retail readiness, Faire strategy, and wholesale channel growth.

Launch Support

Founder Partnership

Founder Partnership

From pre-launch planning through post-launch optimization — guiding every stage with precision.

Founder Partnership

Founder Partnership

Founder Partnership

Not a vendor. A strategic partner who shows up, stays close, and cares about the outcome.

This is where i step in.

Most consultants specialize in one lane — marketing, operations, sales, or wholesale. 


Growing businesses don't fit neatly into departments.


One day the priority is a product launch.


The next it's fixing your CRM.


Then wholesale.


Then operations.


Then your team.


That's why I don't stay in one lane.


I step into the business wherever momentum is needed most.

Organize What Feels Messy

Bringing structure to complexity so nothing important gets lost.

Solve What's Slowing You Down

Identifying friction, untangling bottlenecks, and building better systems.

Help the Business Move Forward

When the business runs better, the founder gets to lead better.

ShePG creates space for founders to do the work only they can do.


When You Need Another You

When your business needs another brain, not another task list. I embed as your strategic operations partner — solving real-world problems across every function so your business moves with intention.

Launch Support

Operational Systems

Operational Systems

End-to-end planning and execution for new product introductions.

Operational Systems

Operational Systems

Operational Systems

Building infrastructure that scales with your business growth.

CRM & Workflows

Operational Systems

Project Management

Untangling your tools and automating the routine so nothing falls through.

Project Management

Operational Systems

Project Management

Keeping cross-functional work on track from kickoff to completion.

Learn more

Faire Growth Support

 

Helping product brands build stronger wholesale businesses. Whether you're new to Faire or ready to scale, I provide hands-on optimization that bridges the gap between traffic and actual orders.

Mini Reviews

Conversion Optimization

Storefront Audits

A focused look at what's working and what's holding you back.

Storefront Audits

Conversion Optimization

Storefront Audits

Detailed analysis of your brand presentation and buyer experience.

Conversion Optimization

Conversion Optimization

Conversion Optimization

Fixing the gaps between browsing and buying without guessing.

Ongoing Support

Conversion Optimization

Conversion Optimization

Expert guidance as your wholesale channel evolves and grows.

Explore Faire Services

Meet natalie

A Partner Who Understands What's at Stake

For more than twenty years, I've helped businesses grow through marketing, sales, commercialization, wholesale, operations, and cross-functional leadership across Fortune 500 companies and startups alike.


What I've realized is this: my favorite work has never been about one discipline. It's always been helping founders build businesses that run better — so they can lead the way only they can.


I meet you where you are. Not where a rigid formula says you should be.

Imagine Your Business Feeling Different

What becomes possible when the operational weight is shared — and you finally have room to lead.

Projects Move

Launches Feel Organized

Systems Support Growth

Initiatives that have been stalled for months finally gain traction and cross the finish line.

Systems Support Growth

Launches Feel Organized

Systems Support Growth

Infrastructure that scales with you instead of breaking under the weight of success.

Launches Feel Organized

Launches Feel Organized

You Stop Carring Everything

Preparation happens before the pressure hits, not in the middle of it.

You Stop Carring Everything

You Finally Have Room to Lead

You Stop Carring Everything

Fixing what's broken, building what's missing, and trying to remember what fell through the cracks.

Your Team Has Clarity

You Finally Have Room to Lead

You Finally Have Room to Lead

Everyone knows what they're responsible for — and what success looks like.

You Finally Have Room to Lead

You Finally Have Room to Lead

You Finally Have Room to Lead

The strategic, visionary work that only you can do — finally gets the attention it deserves.

Frequently Asked Questions

Everything you need to know before we connect — answered honestly.

I work with emerging and established  CPG and product brands whose founders are ready to invest in sustainable growth. If you're wearing every hat and feeling the weight of it, we're likely a strong fit.


Founders who have traction and are scaling — not just starting out. You've proven the concept. Now you need the infrastructure to grow without burning out.


Both. We begin with a conversation to understand your needs — then determine whether an audit, intensive, or ongoing strategic partnership is the right next step.


 

Faire support ranges from a focused mini-review to comprehensive growth audits and ongoing channel management — tailored to where you are in your wholesale journey.


ready to create space?

 If you're spending more time managing your business than leading it — let's change that. A single conversation can shift the entire direction of your next quarter.

Book a Strategy Call
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