Content Direction
Stop guessing.
Start directing.
Content shouldn't feel like a second job. The ShePG Content Direction Guide gives CPG founders a clear, repeatable framework — so you always know what to say, why it matters, and how to say it in a way that actually sounds like you.
Sound familiar?
This is for you if...
You're showing up inconsistently
You post when you have time, go quiet when you don't, and feel guilty about both.
You don't know what to say
You have a great product but translating that into content that connects feels impossible.
You're copying what other brands do
And it doesn't feel like you — because it isn't.
You want content that actually works
Not just likes. Content that builds trust, attracts buyers, and supports your wholesale goals.
What's inside
What you get
A clear content framework built for product-based founders
Messaging pillars that reflect your brand — not a generic template
A repeatable system so content stops feeling like a second job
Guidance on what to say, when to say it, and why it works
Practical prompts you can use immediately across platforms
Content direction isn't about posting more. It's about knowing exactly what you stand for — and saying it clearly, consistently, and in your own voice.
Who made this
Built by someone who's been in the weeds with you.
I'm Natalie, founder of ShePG™. I've spent years working alongside CPG founders — in the operations, the launches, the Faire storefronts, and yes, the content strategy. I built this guide because I kept seeing the same thing: founders with incredible products who had no idea how to talk about them online.
This isn't a generic social media playbook. It's a framework built specifically for product-based founders who are already stretched thin and need something that actually works.
Ready?
Get the guide. Get clear. Get consistent.
Download the Content Direction Guide and finally have a framework that makes content feel manageable — not overwhelming.