Empowering Female Founders, One CPG Brand at a Time.
Hey there! I’m Natalie McDonald, the proud SheEO here at ShePG. With nearly 20 years in the CPG industry, I’ve worn just about every hat—sales strategist, marketing guru, headquarters operator, and even agency insider. I’ve worked with some of the biggest global brands, fine-tuning strategies that not only move products but also tell powerful brand stories.
But my true passion? Helping emerging CPG founders—especially fierce, trailblazing women—scale their brands without losing sight of why they started in the first place.
Because I believe that with the right strategy, support, and a little bit of magic, your product can go from “just an idea” to “best-seller on the shelf.”
My Journey Through the CPG World
- 20 years navigating the highs and lows of the CPG industry
- Worked with both global giants and emerging brands, gaining expertise in:
- Sales strategy that drives results
- Omnichannel marketing that connects with consumers
- Vendor management to streamline operations
- Broker and retailer relationships that open doors
- Experience spanning both corporate headquarters and agency-side, giving me a unique 360° view of the industry
I’ve been on the front lines of product launches, retail expansions, and marketing campaigns, and I’ve seen firsthand what makes a brand stand out—and what holds it back.
The Woman Behind the Brand
Beyond the CPG world, I’m a mama bear to two energetic littles who keep me on my toes (and fuel my coffee addiction ☕). Life is a constant balancing act, but I’ve mastered the art of blitzing through tasks, summoning creativity on demand, and navigating chaos like a pro.
When I’m not strategizing brand growth or tackling the next big project, you can find me:
- Whipping up goodies in the kitchen 🍪
- Diving into a good book 📖
- Getting crafty with the kids 🎨
- Or just soaking up the great outdoors ☀️🌲
I’m a firm believer that success in business—and life—is about embracing the messy, celebrating the wins (big and small), and staying true to your “why.”
Why I Started ShePG
I created ShePG to be a space where female CPG founders can get the support, strategy, and community they need to grow—without the overwhelm.
Because I know what it’s like to juggle it all—the product development, the marketing, the sales calls, the family life—and still wonder, “Am I doing enough?”
With ShePG, I aim to take some of that weight off your shoulders—whether through fractional consulting or the incredible ShePG Collective community.
You don’t have to do this alone. And I’m here to help you scale smarter, sell more, and stay inspired along the way.