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About ShePG

Strategic thinking with heart. Direction you can use.

ShePG™ exists to support the women building real brands in the real world — the founders juggling fulfillment and finances, wholesale and website updates, content and customer support… often in the same hour.


You’re not just building a brand.
You’re building a business with heart, hustle, and no safety net.


And you deserve strategic support that gets that.

Why ShePG Exists

After two decades in CPG, retail, brand-building, and distribution, I kept seeing the same thing:
Women founders were scrappy, brilliant, and wildly capable — but overwhelmed, trying to do everything, and constantly pulled in a dozen directions.


The resources out there weren’t built for them.
They were built for big teams, big budgets, and perfect circumstances.
Not for real founder life.


So I created ShePG to redefine what strategic support looks like for women in CPG: no fluff, no pressure, no overcomplication — just clarity, confidence, and practical direction that make growth feel doable again.

Who I Am

 Hi, I’m Natalie — founder of ShePG. I’m a CPG problem-solver and the girl you want in your corner when your business feels messy, heavy, or stuck. With over 20 years of experience across retail, wholesale, and growing brands, I help founders cut through the noise and move forward with clarity. 

I’ve spent 20 years across:

  • Startup and emerging brands
  • National CPG companies
  • Retail and wholesale strategy
  • Brand development
  • Marketplace management
  • Operations, pricing, and profitability
  • Founder advisory + coaching


I’ve lived the “do it all” grind, and I know how exhausting it feels to build your brand while trying to stay visible and strategic.


 My work blends strategic thinking, clarity, honesty, and a founder-first approach, meeting you exactly where you are. 

What ShePG Stands For

Women in CPG don’t need more noise, trends, or complicated frameworks.

 They need:

 

  • Clear messaging that resonates
  • Direction that fits your business reality
  • Stronger storytelling grounded in business context
  • Wholesale & marketplace guidance that makes sense for your brand
  • Actionable guidance without overwhelm
  • A partner who understands founder life
  • A way to decide what matters most

How I Support Founders

Everything ShePG offers is built around one mission:

to help women founders find clarity, make confident decisions, and build traction — without burning out in the process. 

Here's how I support founders:

Digital Brand Strategy

Clear messaging and content direction that help you show up with intention and consistency, without overwhelm.


This is about knowing what to focus on, what to let go of, and why your content exists in the first place. 

Consulting & Founder Support

 One-on-one, real-world CPG guidance grounded in experience — from pricing and margins to retail readiness, operations, growth planning, and decision-making when things feel heavy or unclear. 

Wholesale & Marketplace Strategy

 Focused support for founders navigating wholesale and marketplaces like Faire — including mini reviews, full audits, and ongoing guidance to help your wholesale channel grow with clarity and intention. 

Why It Works

Because ShePG blends something rare in the CPG space:

real CPG experience + founder-first empathy + practical direction.

 

I’ve been inside the retailer meetings, the distribution conversations, the trade show booths, the founder inboxes, the wholesale platforms, the spreadsheets, the creative decisions — and the moments when everything feels like too much.


Everything I share is rooted in real-world experience — and designed to help you make decisions that feel clearer, steadier, and more aligned. 

The ShePG Promise

You’ll never get fluff. You’ll never get generic advice. You’ll never feel rushed or pressured.

 You’ll get:

  •  Strategic clarity grounded in real CPG experience 
  •  Direction built for your capacity — not someone else’s pace 
  •  Clear priorities that cut through chaos 
  • A partner who cares deeply about your success
     

Because women in CPG don’t need another coach —
they need someone who understands their world and helps them move through it with confidence and clarity.

Ready to Take Your Next Step?

Let’s find the right direction for your brand and your bandwidth. 


Book a Strategy Talk
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