shepg website
  • Home
  • Services
  • About
  • Blog
  • Contact
  • More
    • Home
    • Services
    • About
    • Blog
    • Contact
shepg website
  • Home
  • Services
  • About
  • Blog
  • Contact

About ShePG™

Strategy with heart. Systems that work.

ShePG™ exists to support the women building real brands in the real world — the founders juggling fulfillment and finances, wholesale and website updates, content and customer support… often in the same hour.


You’re not just building a brand.
You’re building a business with heart, hustle, and no safety net.


And you deserve strategic support that gets that.

Why ShePG™ Exists

After two decades in CPG, retail, brand-building, and distribution, I kept seeing the same thing:
Women founders were scrappy, brilliant, and wildly capable — but overwhelmed, trying to do everything, and constantly pulled in a dozen directions.


The resources out there weren’t built for them.
They were built for big teams, big budgets, and perfect circumstances.
Not for real founder life.


So I created ShePG™  to redefine what strategic support looks like for women in CPG:
no fluff, no pressure, no overcomplication — just clarity, confidence, and practical systems that make growth feel doable again.

Who I Am

 

Hi, I’m Natalie — founder of ShePG™,  The S3 System™ certified strategist, CPG problem-solver, and the girl you want in your corner when your business feels messy, heavy, or stuck.


I’ve spent 20 years across:

  • Startup and emerging brands
  • National CPG companies
  • Retail and wholesale strategy
  • Brand development
  • Marketplace management
  • Operations, pricing, and profitability
  • Founder advisory + coaching


I’ve lived the “do it all” grind — and I know how exhausting it feels to build your brand while trying to stay visible and strategic.


My work blends:
strategy, systems, clarity, honesty, and a founder-first approach that meets you exactly where you are.

What ShePG™ Stands For

Women in CPG don’t need more noise, trends, or complicated frameworks.

 They need:

  • Clear messaging 
  • Simple systems
  • Stronger storytelling
  • Smart wholesale strategy
  • Actionable guidance
  • A partner who understands founder life
  • A plan they can actually follow
     

ShePG™ is where strategy meets empathy — without losing the edge needed to compete and grow.

How I Support Founders

Everything ShePG™ offers is built around one mission:

to help women founders create clarity, consistency, and traction without burning out. 

Support Includes:

Digital Brand Strategy

Clear messaging, aligned content pillars, and a founder-friendly system that helps you show up consistently — without the overwhelm. 

Consulting & Founder Support

Real-world CPG guidance around pricing, margins, retail readiness, operations, growth planning, and decision-making. 

Wholesale & Marketplace Strategy

Mini Reviews, Full Faire Audits, and marketplace management for founders who want their wholesale channel to grow with intention.

Why It Works

Because ShePG blends something rare in the online strategy world:

real CPG experience + founder-first empathy + practical systems.


I’ve been inside the retailer meetings, the distribution conversations, the trade show booths, the founder inboxes, the wholesale platforms, the spreadsheets, the creative direction, and the moments when everything feels like too much.


Everything I teach, build, or recommend is grounded in what actually works — not theory

The ShePG™ Promise

You’ll never get fluff. You’ll never get generic advice. You’ll never feel rushed or pressured.

 You’ll get:

  • Strategy rooted in experience
  • Systems built for your capacity
  • Clarity that cuts through chaos
  • A partner who cares deeply about your success
     

Because women in CPG don’t just need another coach —
they need someone who understands their world and helps them move through it with confidence.

Ready to Take Your Next Step?

Let’s find the right support for your brand and your bandwidth.  


Book a Strategy Talk
  • Blog
  • Privacy Policy

ShePG™

Copyright © 2025 ShePG™  - All Rights Reserved.

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept