Content Direction Audit
ShePG™
A clear look at what’s actually holding your content back.
The Content Direction Audit is a focused, diagnostic review designed to help you understand what’s working, what’s not, and where to focus next — without jumping into a full engagement.
This is for founders who want clarity before committing to deeper support.
Who This is For
This is for founders who:
- Your content feels heavy, inconsistent, or scattered
- You’re posting, but not confident it’s doing what it should
- You second-guess what to say, where to show up, or what matters most
- You want an expert perspective before investing more time or money
This audit is not:
- Done-for-you content
- A branding overhaul
- Ongoing management or coaching
This is about clear priorities and direction — not more ideas.
What We Review
During the Content Direction Audit, I review:
- Your current content and messaging
- How clearly your positioning comes through
- Where decisions feel misaligned or unclear
- What’s helping your business — and what’s quietly holding it back
The goal is not perfection.
The goal is focus.
What You’ll Walk Away With
After the audit, you’ll have:
- A clear understanding of what’s working and why
- Honest insight into what’s not serving you anymore
- Clear priorities for where to focus next
- Direction you can act on immediately — with or without ongoing support
Most founders leave this audit feeling calmer, clearer, and more confident in their next move.
How It Works
1. Start with a short intake
You’ll answer a few questions so I can understand your business and content context.
2. I review your content and responses
I take a focused, strategic look at where clarity is breaking down.
3. We meet for your Content Direction Audit session
We walk through what I’m seeing, what matters most right now, and what I’d recommend next.
4. You decide what comes next
No pressure. No assumptions. Just clarity.
Clarity starts with a focused review.
Start with a short intake so I can understand your business, review your content, and confirm whether the Content Direction Audit is the right next step for you.
You’re not booking a call yet — this is simply the first step toward clarity.
Frequently Asked Questions
Please reach us at hello@shepg.com if you cannot find an answer to your question.
A Strategy Talk is exploratory. The Content Direction Audit is diagnostic. This audit is a dedicated review of your content and positioning, with clear takeaways and direction.
Only if it genuinely makes sense — and only after the audit. Many founders use the audit as a standalone clarity reset.
No. This works best for founder-led brands who are actively showing up with content and want clearer direction.
You don’t need more content.
You need clearer direction.
This is where that starts.
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