ShePG™
Marketplace Management
Managing your wholesale or Faire storefront shouldn’t drain your time. Marketplace Management gives you expert support so your channel grows while you run your business.
ShePG™ combines real CPG experience with strategic wholesale insight to help your brand show up stronger, convert better, and grow with intention.
Wholesale strategy that removes the guesswork from growth.
What Marketplace Management Includes
1. Storefront Optimization & Updates
Ongoing refinement of your Faire listings, images, copy, tags, categories, and merchandising so your storefront stays fresh, relevant, and aligned with buyer behavior.
2. Visibility & Algorithm Alignment
Regular improvements to strengthen search ranking, discoverability, and traffic — rooted in what Faire’s algorithm actually prioritizes. No more guessing what to talk about. Your pillars are tailored to your brand, your voice, and your goals.
3. Conversion + AOV Strategy
Tactical updates to improve buyer conversion, order size, and repeat purchasing. Think: pricing alignment, bundling strategy, MOQ refinement, pack size strategy, and more.
4. Launch & Promotional Planning
Using proven methodology, we translate your brand into strategic content built for connection and conversion. Guidance on Faire promotions, email features, new product launches, and how to leverage platform tools without hurting your margins.
5. Wholesale Growth Strategy
Support with category positioning, competitive benchmarking, messaging, product assortment, and buyer alignment.
6. Monthly Review & Reporting
Easy-to-read insights that show what’s working, what’s shifting, and the opportunities ahead — without drowning you in data. A collaborative session to build + refine your strategy, so you walk away with confidence and direction.
7. Messaging + Creative Direction
Polished listing copy, value propositions, and storytelling aligned with your brand voice and marketplace goals. If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
8. Slack/Email Support (as needed)
Quick questions, buyer inquiries, storefront decisions — I’m in your corner.
Who This is For
Marketplace Management is perfect for founders who:
- Want a thriving wholesale channel without managing it themselves
- Feel overwhelmed by the backend details of Faire
- Are ready for growth but not sure which levers to pull
- Need a partner to help with strategy, optimization, and execution
- Don’t have time to update listings or respond to the algorithm changes
- Want consistent support instead of one-off fixes
- Need someone who understands CPG, retail, and what it takes to scale wholesale
If Faire (or wholesale in general) feels messy, confusing, or too time-consuming — this service was built for you.
Why This Works (The ShePG™ Difference)
Many service providers understand social. Few understand wholesale. Even fewer understand founder life — the juggling, the decision fatigue, the constant shifts.
Marketplace Management blends:
- Two decades of CPG + retail experience
- Faire optimization and buyer behavior knowledge
- Strategic storytelling and positioning
- Founder-first, low-overwhelm support
- A system that evolves with your brand and your capacity
This isn’t just “managing your storefront.”
It’s managing your growth.
How It Works
1. Request More Info
Because Marketplace Management is high-touch and tailored, everything starts with a short intake form.
2. I Review Your Info
I look at your storefront, brand stage, assortment, and goals to determine fit and scope.
3. We Connect
If it’s a match, you’ll receive a detailed overview of management options + a link to book a call.
4. Set Your Strategy
We align on goals, cadence, deliverables, and onboarding.
5. Clear Next Steps
You’ll get focused guidance on what to update for better performance.
Ready for Hands-On Wholesale Support?
Marketplace Management is limited to a small number of brands at a time to ensure every founder gets deep, focused support.
If you’re interested, start here:
Frequently Asked Questions
No. I can manage and optimize almost everything from your public storefront and shared assets. If backend access ever becomes helpful, we’ll discuss it — but it’s not required for ongoing management.
Marketplace Management is a month-to-month service with a 3-month minimum to allow enough time for optimization, testing, and traction. Wholesale growth compounds — and consistency matters.
Every brand is different, but monthly management typically includes:
- Storefront updates
- Listing refinements
- Tag + category optimization
- Pricing/MOQ guidance
- AOV + conversion strategy
- Merchandising improvements
- Promotion + launch planning
- Reporting + recommendations
- Slack/email support
You’ll receive a clear scope during onboarding.
Most founders fall between 5–20 SKUs. If you have a larger assortment, we’ll prioritize what drives the most impact and expand from there.
Yes — I provide direction on both. I can write optimized listing copy, product titles, and descriptions and provide guidance for image improvements (including what photos to capture or update).
Marketplace Management focuses on optimizing your storefront and improving organic visibility + conversion. I don’t manage cold outreach, but strong storefronts naturally attract more aligned buyers.
If you’re selling on Faire — or planning to — you’re not too small. Marketplace Management is designed for early-stage or growing brands who want a consistent, strategic presence without doing it all themselves.
No. Agencies often rely on templates or generic wholesale tactics.
ShePG™ blends 20 years of CPG experience, retail strategy, marketplace expertise, and founder-first support so your storefront grows with intention — not guesswork.
Wholesale performance depends on category, demand, brand strength, pricing, competition, and seasonality. While I don’t guarantee specific numbers, I do guarantee clarity, optimization, and strategic improvements rooted in best practices and real retail experience.
Absolutely. If you ever feel management isn’t needed, you can shift to a Full Audit for periodic deep dives or to consulting support for targeted guidance.
After you request more info:
- I review your storefront + goals
- We align on scope + fit
- You receive an overview + pricing
- We schedule onboarding
- You get your tailored marketplace plan
- Optimization begins
It’s simple, collaborative, and built around your bandwidth.Add an answer to this item.
Your Investment, Made Clear
Your brand is unique — and so is your marketplace strategy.
Pricing is tailored to your SKU count, category, listing needs, and growth goals.
You’ll receive full pricing and a recommended scope once you complete the Request More Info form.
What Onboarding Looks Like
Interested in Marketplace Management?
This high-touch service is limited to a small number of brands each month.
If you’d like to explore fit, start with the short intake form
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