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Faire Strategy

Fix what’s actually breaking your Faire sales.

 Faire isn’t the problem.


Your positioning, listings, and buyer alignment are. 

I help emerging CPG brands turn Faire from “we have it” into

→  Book a Faire Audit
→  See the 4 Gaps Costing You Sales 

When Faire isn’t converting

Most brands think Faire is about:


  • Uploading products
  • Running promos
  • Getting seen


But buyers don’t shop Faire like consumers.


They scan fast.
They compare faster.
And if your brand doesn’t click immediately, they move on.


Low orders aren’t a traffic problem.
They’re a clarity and conversion problem. 

Faire is a distribution channel. Not a marketing plan.

I don’t just “optimize your Faire shop.”

 I fix the pieces that make buyers say yes:


• Positioning that makes sense to a retailer
• Listings that match how buyers search and decide
• Product structure that supports reorders
• Messaging that converts without you being in the room


This is where most brands get stuck.


This is where I step in.

 If your Faire store isn’t converting the way you expected,
it’s usually not traffic.

It’s how your products are being understood.


→ Why Faire isn’t converting 

Faire Audit

When you’re not sure what’s wrong

 A deep dive into your Faire shop to identify: 


  •  What’s hurting conversion
  •  Where buyers are dropping off
  • What’s misaligned or unclear


Includes:

  • Loom walkthrough
  • Written recommendations
  • Priority action plan

Book Your Audit

Faire Fix / Optimization

When you know it’s not working and need it fixed

I go in and clean up:


  • Product listings
  • Collection structure
  • Brand messaging
  • Buyer flow


This is execution, not just feedback.

Apply for Optimization

Marketplace Management

When you don’t want to think about Faire at all

 Ongoing support, including:


  • Updates + optimizations
  • Promo strategy
  • Performance tracking
  • Iteration based on what’s working 

Inquire About Management

Why this works

Most Faire support focuses on tactics.

I come at it from 20+ years in CPG:


  • Retail buyer mindset
  • Sales strategy + velocity thinking
  • Content and positioning that actually sells



So we’re not just “fixing a page.”
We’re building something that can scale in retail.

When you want to start before hiring

Download the Faire Founder Struggles Guide to understand:


  • Why your shop isn’t converting
  • The most common mistakes brands make
  • What to fix first


Get the Guide

When you’re ready to stop guessing

You don’t need more tactics.
You need clarity on what’s actually not working. 

Book a Strategy Call

When you’re not ready for a full audit

Not sure what’s off but know something isn’t working?


I offer a limited number of Free Mini Faire Audits each week to help founders:


• Identify one key gap
• Understand what’s likely holding them back
• Get pointed in the right direction


This is not a full audit.
It’s a starting point.

Learn more

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